A technocrat and generalist with a successful career in the Sports, Entertainment & Media Industry spanning over 20 years, Prashant Khanna (or PK – as he is fondly known) has worked with major broadcasters and media houses like News Corporation, NDTV, Turner Broadcasting, Reliance Media Works, Hinduja Corporate, and Encompass Digital Media. He is also an ex-mentor/advisor to many sports and tech ventures.
Khanna is currently busy with shaping the division that seeks to service the production and innovation requirements of Star Sports & Disney+Hotstar. He manages Field Ops, Studio Management, and Tech Development teams that drive adoption of improved production tech and workflows; executes Star’s marquee productions (WF And UNI Feeds for IPL, CWC, PKL, etc.); drives efficiencies; and delivers next-gen consumer experiences, along with the development of Star Lab – Star’s R&D unit. Khanna also ensures efficient production control across properties, along with the execution of special fan engagement initiatives (gaming, metaverse, and esports) by leveraging the cloud and other related workflows.
Khanna is an all sports fan that loves traveling around the world to watch live sports. He holds a double major in International sports business and sponsorship and marketing from Johan Cruyff Institute, Barcelona; has a football grassroots certification from FAS; and is also a Manchester United & Disney shareholder.