Sanjog Gupta

Sanjog Gupta leads the sports business for Disney Star/Disney Star India which includes a portfolio of 17 channels. In this role, he is responsible for the business, product (programming & production), marketing, and strategy for the Sports network.

Gupta has been pivotal in driving the sports broadcasting space in India. Prior to his current role, he was the content head for sports where he shaped and delivered marquee national and international broadcasts watched in over 200 countries ranging from IPL to ICC Cricket World Cup. Gupta also played a significant role in driving growth for home-grown Indian sports properties such as the Pro Kabaddi League and Indian Super League. He pioneered the regionalization of sports broadcasts by delivering live feeds in seven languages and launching regional sports networks in Hindi-speaking markets, Andhra Pradesh, Telangana, Karnataka & Tamil Nadu. In addition, Gupta has championed grassroots development in sports by launching properties such as KBD Juniors and partnering with the Sports & Youth Affairs Ministry to launch Khelo India, which seeks to drive youth participation in sports.

The delivery of interactive consumer experiences and deployment of live AR/VR on broadcast – both world firsts – along with the use of state-of-the-art production technology have been crucial milestones in his vision of putting Star Sports at the forefront of the global broadcasting space.